Enthusiasm is not evidence, Part 2
Just because you think it is a great idea, doesn’t mean it can be a profitable business. Just because your family thinks it’s wonderful, doesn’t mean you should invest your time. Just because your friends tell you it’s brilliant, doesn’t mean you should borrow money. Enthusiasm from your friends and family is not evidence of product-market fit. Enthusiasm from strangers is not enough, either. Until you’ve done a few rounds of systematic and comprehensive customer discovery, you won’t have enough evidence to know if you should move on to the next step. And then, the next step should be a small, inexpensive test. Customer discovery, even when done well, does not give a complete picture of what the customer is willing to pay for.